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1.
Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 PET-U.

2.
Strategic marketing [Book] / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.802 CRA-S, ...

3.
Strategic marketing [Book] / David W. Cravens, Nigel F. Piercy. by Series:
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.4012 CRA-S.

4.
Retailing management [Book] / Michael Levy, Barton A. Weitz. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.87 LEV-R.

5.
Retailing management [Book] / Michael Levy, Barton A. Weitz. by Series:
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.87 LEV-R, ...

6.
Retailing management [Book] / Michael Levy, Barton A. Weitz. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.87 LEV-R.

7.
Relationship selling and sales management [Book] / by Mark W. Johnston, Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.85 JOH-R.

8.
Relationship selling and sales management [Book] / by Mark W. Johnston, Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.85 JOH-R. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.85 JOH-R BK18179.

9.
Promotional strategy [Book] : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Series: The Irwin series in marketing
Edition: 8the.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin, 1994
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.82 ENG-P.

10.
Product management / [Book] Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.56 LEH-P, ...

11.
Product management [Book] / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Tata McGraw-Hill, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.56 LEH-P.

12.
Principles of advertising & IMC [Book] / Tom Duncan. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, IL : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (7)Call number: 658.8 27 DUN-P, ... Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

13.
Principles of advertising & IMC [Book] / Tom Duncan. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Tata McGraw Hil, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 27 DUN-P, ...

14.
New products management [Book] / C. Merle Crawford. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin McGraw Hill, c1997
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.575 CRA-N.

15.
New products management [Book] / Merle Crawford, Anthony Di Benedetto. by Series: McGraw-Hill/Irwin series in marketing
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (5)Call number: 658.575 CRA-N, ... Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

16.
Marketing research [Book] / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 COO-M.

17.
Marketing research [Book] / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 COO-M.

18.
Marketing research [Book] : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series:
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (17)Call number: 658.83 HAI-M, ...

19.
Marketing research : [Book] within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 HAI-M. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.83 HAI-M BK13491.

20.
Marketing research [Book] : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 3 HAI-M.

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