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Marketing research [Book] / Donald R. Cooper, Pamela S. Schindler.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2006.Edition: 1st edDescription: xix, 790 p. : ill. ; 28 cm. + 1 CD-ROM (3 1/2 in.)ISBN:
  • 0072837861 (alk. paper)
  • 9780073054308
  • 0073054305 (set)
Subject(s): DDC classification:
  • 658.83 22
Other classification:
  • 658.83
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.83 COO-M (Browse shelf(Opens below)) Available 40013
Total holds: 0

Includes bibliographical references (p. 726-749) and indexes.

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