Product management / [Book] Donald R. Lehmann, Russell S. Winer.

By:

Lehmann, Donald R

Contributor(s):

Winer, Russell S

Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2002.Edition: Third editionDescription: xxv, 502 pages : illustrations ; 24 cmISBN:

0070275491 (hardback)
0071122265 (hardback)
9780071122269 (hardback)

Subject(s):

DDC classification:

658.56 21

Other classification:

658.56

Summary: Product Management" is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a 'hands-on' approach toward preparing graduates to assume the position of product manager.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.56 LEH-P (Browse shelf(Opens below))	Available		57343
Books	Junaid Zaidi Library, COMSATS University Islamabad Ground Floor	005.133 GAD-S (Browse shelf(Opens below))	Available		58049

Total holds: 0

Product Management" is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" utilizes the familiar marketing plan as the unifying framework for its lessons, and takes a 'hands-on' approach toward preparing graduates to assume the position of product manager.

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