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Strategic marketing [Book] / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextSeries: Publication details: Boston : McGraw-Hill, c2006.Edition: 8th edDescription: xvii, 726 p. : ill. ; 27 cmISBN:
  • 0072966343 (alk. paper)
  • 0071244328
Subject(s): DDC classification:
  • 658.4012 22
Other classification:
  • 658.4012
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.4012 CRA-S (Browse shelf(Opens below)) Available 23969
Total holds: 0

Various multi-media instructional materials are available to supplement the text. name and subject index included.

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