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Retailing management [Book] / Michael Levy, Barton A. Weitz.

By: Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2004.Edition: 5th edDescription: xxxv, 775 p. ; : col. ill., ; 26 cm. :+ 1 CD-ROM (4 3/4 in.)ISBN:
  • 007121481X (international : alk. paper)
  • 0072497203 (alk. paper)
Subject(s): DDC classification:
  • 658.87 21
Other classification:
  • 658.87
Summary: Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. .
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.87 LEV-R (Browse shelf(Opens below)) Available 45494
Total holds: 0

Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. .

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