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	1.	Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 PET-U. Place hold Add to cart (remove)
	2.	Promotional strategy [Book] : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by Engel, James F Warshaw, Martin R Kinnear, Thomas C, 1943- Series: The Irwin series in marketing Edition: 8the. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin, 1994 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.82 ENG-P. Place hold Add to cart (remove)
	3.	New products management [Book] / C. Merle Crawford. by Crawford, C. Merle (Charles Merle), 1924- Series: The Irwin series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin McGraw Hill, c1997 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.575 CRA-N. Place hold Add to cart (remove)
	4.	International marketing [Book] / Philip R. Cateora. by Cateora, Philip R Series: Irwin series in marketing Edition: Ninth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.848 CAT-I. Place hold Add to cart (remove)
	5.	Contemporary advertising / [Book] William F. Arens with the editorial collaboration of Jack J. Whidden. by Arens, William F Whidden, Jack J Series: The Irwin series in marketing Edition: Sixth edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1996 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ARE-C. Place hold Add to cart (remove)
	6.	Consumer behavior [Book] : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: The Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 0973 HAW-C. Place hold Add to cart (remove)