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21.
Marketing research [Book] : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (4)Call number: 658.8 3 HAI-M, ... Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.8 3 HAI-M BK17713.

22.
Marketing management [Book] : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.81 MUL-M.

23.
Marketing management [Book] : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.]. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 MAR. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.8 MAR BK14305.

24.
Marketing management : [Book] knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed., International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PET-M.

25.
Marketing. [Book] by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed., International ed. / Roger A. Kerin ... [et al.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. ; London : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 MAR.

26.
Management of a sales force. [Book] / Rosann L. Spiro; William J. Stanton; Gregory A. Rich-. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed. / Rosann L. Spiro, William J. Stanton, Gregory A. Rich.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.81 SPI-M.

27.
Internet marketing intelligence [Book] : research tools, techniques, and resources / Edward Forrest. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 3 02854678 FOR-I, ...

28.
Internet marketing [Book] : integrating online and offline strategies / Mary Lou Roberts. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.84 ROB-I.

29.
Internet marketing [Book] : readings and online resources / Paul Richardson. by Series: The McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.84 INT, ...

30.
Internet marketing [Book] : integrating online and offline strategies / Mary Lou Roberts. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.84 ROB-I, ...

31.
International marketing [Book] / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.848 CAT-I.

32.
International marketing [Book] / Philip R. Cateora. by Series: Irwin series in marketing
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1996
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.848 CAT-I.

33.
International marketing [Book] / Philip R. Cateora, John L. Graham. by Series:
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (4)Call number: 658.848 CAT-I, ...

34.
International marketing [Book] / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

35.
International marketing [Book] / Philip R. Cateora, John L. Graham. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Tata McGrew-Hill, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.848 CAT-I.

36.
IMC [Book] : using advertising and promotion to build brands / Tom Duncan. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.827 DUN-I.

37.
Global marketing [Book] : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (4)Call number: 658.848 JOH-G, ...

38.
Essentials of marketing [Book] : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PER-E. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.8 PER-E BK13896.

39.
Contemporary advertising [Book] / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ARE-C.

40.
Contemporary advertising [Book] / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ARE-C. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 659.1 ARE-C BK20007.

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