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Marketing management [Book] : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].

Contributor(s): Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 26 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0072315288 (CDROM)
  • 0072472952 (book + CD-ROM)
  • 0072315237 (alk. paper)
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
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Holdings
Item type Current library Collection Call number Status Notes Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 MAR (Browse shelf(Opens below)) Available 14305
Visual Materials/CDs/DVDs Visual Materials/CDs/DVDs Junaid Zaidi Library, COMSATS University Islamabad Ground Floor Electronic & Digital Collection 658.8 MAR BK14305 (Browse shelf(Opens below)) Not for loan An accompanying material with the book having Accession Number 14305. BK0014305
Total holds: 0

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