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IMC [Book] : using advertising and promotion to build brands / Tom Duncan.

By: Material type: TextTextSeries: The McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, 2002.Edition: 1st edDescription: xxxii, 783 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780256214765
  • 025621476X (alk. paper)
Subject(s): DDC classification:
  • 658.827 21
Other classification:
  • 658.827
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad Second Floor 658.827 DUN-I (Browse shelf(Opens below)) Available 39892
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