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1.
Strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 SCH-S.

2.
Strategic advertising campaigns [Book] / Don E. Schultz, Beth E. Barnes. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1995
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 SCH-S.

3.
Promotion and integrated marketing communications [Book] / Richard J. Semenik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 SEM-P.

4.
Introduction to marketing communication : [Book] : an integrated approach / John Burnett, Sandra Moriarty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 BUR-I.

5.
How 30 great ads were made : [Book] : from idea to campaign / Eliza Williams. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King Pub., 2012
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 WIL-H.

6.
Handbook of strategic brand communicatoin campaigns [Book] Don E. Schaultz. by
Material type: Text Text
Publication details: Viva Books Pvt. Ltd New Delhi
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 659.113 SCH.

7.
Handbook of strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, [2004]
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 SCH-H.

8.
Guerrilla advertising [Book] : unconventional brand communication / written by Gavin Lucas ; art direction by Michael Dorrian. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.113 LUC-G.

9.
Discrete mathematical structures / [Book] / Bernard Kolman, Robert C. Busby, Sharon Culter Ross. by
Edition: Sixth edition, Indian edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 511.6 KOL-D, ...

10.
Behind collections Book : graphic design for fashion / Viction Workshop.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1974692 BEH 62778.

11.
The advertising concept book : [Book] think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames & Hudson, 2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 BAR-A.

12.
The advertising concept book [Book] : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: COMSATS University Attock Campus (1)Call number: 659.1 BAR-A 10698.

13.
Advertising campaign strategy [Book] : a guide to marketing communication plans / Donald Parente. by Series: The Dryden Press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 659.1 13 PAR-A, ...

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