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The advertising concept book : [Book] think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Material type: TextTextPublication details: London : Thames & Hudson, 2008.Description: 272 pages : illustrations ; 25 cmISBN:
  • 9780500514054 (hardback)
  • 0500514054 (hbk.)
Subject(s): DDC classification:
  • 659.1 22
Other classification:
  • 659.1
Summary: Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 BAR-A (Browse shelf(Opens below)) Available 56024
Total holds: 0

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, "The Advertising Concept Book" can help anyone produce better advertising

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