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Strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Edition: 5th edDescription: xxi, 378 p. : ill. ; 24 cmISBN:
  • 9780844229522
  • 0844229520
Subject(s): DDC classification:
  • 659.113 21
Other classification:
  • 659.113
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 659.113 SCH-S (Browse shelf(Opens below)) Available 41296
Total holds: 0

Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.

Includes bibliographical references and index.

All.

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