Strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes.
Material type: TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Edition: 5th edDescription: xxi, 378 p. : ill. ; 24 cmISBN:- 9780844229522
- 0844229520
- 659.113 21
- 659.113
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad | 659.113 SCH-S (Browse shelf(Opens below)) | Available | 41296 |
Total holds: 0
Rev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
Includes bibliographical references and index.
All.
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