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	1.	Strategic marketing management cases [Book] / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Cravens, David W Lamb, Charles W Crittenden, Victoria Lynn Series: Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 02 CRA-S. Place hold Add to cart (remove)
	2.	Strategic marketing channel management [Book] / Donald J. Bowersox, M. Bixby Cooper. by Bowersox, Donald J Cooper, M. Bixby Series: McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1992 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 4 BOW-S. Place hold Add to cart (remove)
	3.	Strategic marketing [Book] / David W. Cravens. by Cravens, David W Series: Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 CRA-S. Place hold Add to cart (remove)
	4.	Services marketing : [Book] integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Series: McGraw-Hill series in marketing Edition: Second edition, International edition. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, 2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 ZEI-S. Place hold Add to cart (remove)
	5.	Sales force management [Book] / Gilbert A. Churchill ... [et al.]. by Churchill, Gilbert A Series: Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8101 SAL. Place hold Add to cart (remove)
	6.	New products management [Book] / C. Merle Crawford, C. Anthony Di Benedetto. by Crawford, C. Merle (Charles Merle), 1924- Di Benedetto, C. Anthony Black, William C Babin, Barry J Anderson, Rolph E Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 519.535 HAI-M, ... Place hold Add to cart (remove)
	7.	New products management [Book] / C. Merle Crawford, C. Anthony Di Benedetto. by Crawford, C. Merle (Charles Merle), 1924- Di Benedetto, C. Anthony Black, William C Babin, Barry J Anderson, Rolph E Series: Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.575 CRA-N. Place hold Add to cart (remove)
	8.	Marketing research : [Book] a problem-solving approach Seymour Sudman, Edward Blair. by Sudman, Seymour Blair, Edward Series: The Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c1998 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 SUD-M. Place hold Add to cart (remove)
	9.	Marketing research [Book] : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Hair, Joseph F Bush, Robert P Ortinau, David J Series: Irwin/McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 3 HAI-M, ... Place hold Add to cart (remove)
	10.	Marketing [Book] / Eric N. Berkowitz ... [et al.]. by Berkowitz, Eric N Series: The Irwin/McGraw-Hill series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 MAR, ... Place hold Add to cart (remove)
	11.	Global marketing [Book] : foreign entry, local marketing & global management / Johny K. Johansson. by Johansson, Johny K Series: Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, 2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 JOH-G, ... Place hold Add to cart (remove)
	12.	Essentials of marketing [Book] : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: The Irwin/McGraw-Hill series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PER-E. Place hold Add to cart (remove)
	13.	Consumer behavior [Book] : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Loudon, David L Della Bitta, Albert J Series: McGraw-Hill series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1993 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.834 LOU-C. Place hold Add to cart (remove)
	14.	Basic marketing [Book] : a global-managerial approach/ / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin/McGraw-Hill series in marketing Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 PER-B, ... Place hold Add to cart (remove)
	15.	Advertising excellence [Book] / Courtland L. Bově ... [et al.]. by Bově, Courtland L Series: McGraw-Hill series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1995 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ADV. Place hold Add to cart (remove)
	16.	Advertising and promotion management [Book] / John R. Rossiter, Larry Percy. by Rossiter, John R Percy, Larry Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 1987 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 ROS-A. Place hold Add to cart (remove)
	17.	Advertising and promotion [Book] : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 659.1 BEL-A, ... Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1). Place hold Add to cart (remove)
	18.	Advertising and promotion [Book] : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Irwin/McGraw-Hill, 2001 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 659.1 BEL-A, ... Place hold Add to cart (remove)