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Strategic marketing management cases [Book] / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

By: Contributor(s): Material type: TextTextSeries: Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002.Edition: 7th edDescription: xvi, 685 p. : ill. ; 26 cm. + 1 computer disc (4 3/4 in.)ISBN:
  • 0072429461 (alk. paper)
  • 0072429488 (CD-ROM)
  • 0071123253 (VARIANT)
Subject(s): DDC classification:
  • 658.802 21
Other classification:
  • 658.802
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 02 CRA-S (Browse shelf(Opens below)) Available 15848
Total holds: 0

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