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Consumer behavior [Book] : concepts and applications / David L. Loudon, Albert J. Della Bitta.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. ; 27 cmISBN:
  • 0070387672
Subject(s): DDC classification:
  • 658.8 34 20
Other classification:
  • 658.834
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.834 LOU-C (Browse shelf(Opens below)) Available 8011
Total holds: 0

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