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Essentials of marketing [Book] : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2000.Edition: 8th edDescription: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:
  • 0072894822 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 PER-E (Browse shelf(Opens below)) Available 13897
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