Customer relationship management [Book] Getting it right.
Material type: TextPublication details: New Delhi Pearson 2003Description: xxviii, 480 p. 24cmISBN:- 9788177581348
- 658.812
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | COMSATS University Wah Campus | 658.812 KIN (Browse shelf(Opens below)) | Available | 10004000018122 | ||
Books | COMSATS University Wah Campus | 658.812 KIN (Browse shelf(Opens below)) | Available | 10004000020535 | ||
Books | COMSATS University Wah Campus Main | 658.812 KIN 23123 (Browse shelf(Opens below)) | Available | 10004000023123 |
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Salient Features Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful. Real case studies, process examples and templates to make it easy to get started and then repeat the small steps. Written by the former Director of CRM for HP, now in business for herself.
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