Customer relationship management Getting it right.
Kincaid, Judith W.
Customer relationship management Getting it right. [Book] - New Delhi Pearson 2003 - xxviii, 480 p. 24cm
Include Index
Salient Features Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful. Real case studies, process examples and templates to make it easy to get started and then repeat the small steps. Written by the former Director of CRM for HP, now in business for herself.
All
9788177581348
Customer relationship management: Getting it right
Management Science
Customer relationship management Getting it right. [Book] - New Delhi Pearson 2003 - xxviii, 480 p. 24cm
Include Index
Salient Features Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful. Real case studies, process examples and templates to make it easy to get started and then repeat the small steps. Written by the former Director of CRM for HP, now in business for herself.
All
9788177581348
Customer relationship management: Getting it right
Management Science