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Customer relationship management [Book] Getting it right.

By: Material type: TextTextPublication details: New Delhi Pearson 2003Description: xxviii, 480 p. 24cmISBN:
  • 9788177581348
Subject(s): Other classification:
  • 658.812
Summary: Salient Features Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful. Real case studies, process examples and templates to make it easy to get started and then repeat the small steps. Written by the former Director of CRM for HP, now in business for herself.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books COMSATS University Wah Campus 658.812 KIN (Browse shelf(Opens below)) Available 10004000018122
Books Books COMSATS University Wah Campus 658.812 KIN (Browse shelf(Opens below)) Available 10004000020535
Books Books COMSATS University Wah Campus Main 658.812 KIN 23123 (Browse shelf(Opens below)) Available 10004000023123
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Salient Features Speaks to both the managerial and technical aspects of CRM and how these components need to interact to be successful. Real case studies, process examples and templates to make it easy to get started and then repeat the small steps. Written by the former Director of CRM for HP, now in business for herself.

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