Advertising management. [Book] / Rajeev Batra, John G. Myers, David A. Aaker.

By:

Batra, Rajeev

Contributor(s):

Material type: Text

TextPublication details: Delhi : Prentice-Hall International, c1996.Edition: 5th ed. / Rajeev Batra, John G. Myers, David A. AakerDescription: xiii,754p. : ill., facsims. ; 24 cmISBN:

8120312198

Subject(s):

Advertising -- Management

DDC classification:

659.1 20

Other classification:

659.1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	659.1 BAT-A (Browse shelf(Opens below))	Available		17023

Total holds: 0

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Previous	659.1 ARE-C Contemporary advertising	659.1 ART The art of writing advertising conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves /	659.1 BAR-A The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns /	659.1 BAT-A Advertising management.	659.1 BEL-A Advertising and promotion an integrated marketing communications perspective /	659.1 BEL-A Advertising and promotion an integrated marketing communications perspective /	659.1 BEL-A Advertising and promotion an integrated marketing communications perspective /	Next