Advertising management. (Record no. 192233)

MARC details
000 -LEADER
fixed length control field 01064cam a2200289ua 4500
001 - CONTROL NUMBER
control field 0000061652
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 960501s1996 enkah || 001 ||eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB9637605
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120312198
040 ## - CATALOGING SOURCE
Original cataloging agency Uk
Transcribing agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number BAT-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Batra, Rajeev.
245 10 - TITLE STATEMENT
Title Advertising management.
Medium [Book] /
Statement of responsibility, etc. Rajeev Batra, John G. Myers, David A. Aaker.
250 ## - EDITION STATEMENT
Edition statement 5th ed. /
Remainder of edition statement Rajeev Batra, John G. Myers, David A. Aaker.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Prentice-Hall International,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xiii,754p. :
Other physical details ill., facsims. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Previous ed.: / by David A. Aaker, 1992.
General note Includes index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Title of a work Advertising management.
Personal name Aaker, David A.
Personal name Myers, John G.
Fuller form of name (John Graham),
Dates associated with a name 1933-
852 ## - LOCATION
Piece designation 17023
-- 0.00
Classification part 659.1 BAT-A
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   659.1 BAT-A 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 17023 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023