Advertising management. (Record no. 192233)
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000 -LEADER | |
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fixed length control field | 01064cam a2200289ua 4500 |
001 - CONTROL NUMBER | |
control field | 0000061652 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 960501s1996 enkah || 001 ||eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GB9637605 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8120312198 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | Uk |
Transcribing agency | Uk |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 20 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Item number | BAT-A |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev. |
245 10 - TITLE STATEMENT | |
Title | Advertising management. |
Medium | [Book] / |
Statement of responsibility, etc. | Rajeev Batra, John G. Myers, David A. Aaker. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. / |
Remainder of edition statement | Rajeev Batra, John G. Myers, David A. Aaker. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Delhi : |
Name of publisher, distributor, etc. | Prentice-Hall International, |
Date of publication, distribution, etc. | c1996. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii,754p. : |
Other physical details | ill., facsims. ; |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | Previous ed.: / by David A. Aaker, 1992. |
General note | Includes index. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
General subdivision | Management. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
Title of a work | Advertising management. |
Personal name | Aaker, David A. |
Personal name | Myers, John G. |
Fuller form of name | (John Graham), |
Dates associated with a name | 1933- |
852 ## - LOCATION | |
Piece designation | 17023 |
-- | 0.00 |
Classification part | 659.1 BAT-A |
Sublocation or collection | 2nd Floor |
Former shelving location | Books |
Copy number | 1 |
Piece physical condition | 2-Good |
Location | JZL-CUI |
Date last seen | Total checkouts | Full call number | Shelving location | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Barcode | Current library | Date acquired |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
09/18/2023 | 659.1 BAT-A | 2nd Floor | 09/18/2023 | Books | Junaid Zaidi Library, COMSATS University Islamabad | 17023 | Junaid Zaidi Library, COMSATS University Islamabad | 09/18/2023 |