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Advertising management. [Book] / Rajeev Batra, John G. Myers, David A. Aaker.

By: Contributor(s): Material type: TextTextPublication details: Delhi : Prentice-Hall International, c1996.Edition: 5th ed. / Rajeev Batra, John G. Myers, David A. AakerDescription: xiii,754p. : ill., facsims. ; 24 cmISBN:
  • 8120312198
Subject(s): DDC classification:
  • 659.1 20
Other classification:
  • 659.1
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 BAT-A (Browse shelf(Opens below)) Available 17023
Total holds: 0

Previous ed.: / by David A. Aaker, 1992.

Includes index.

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