Advertising management.
Batra, Rajeev.
Advertising management. [Book] / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. / Rajeev Batra, John G. Myers, David A. Aaker. - Delhi : Prentice-Hall International, c1996. - xiii,754p. : ill., facsims. ; 24 cm.
Previous ed.: / by David A. Aaker, 1992. Includes index.
All.
8120312198
GB9637605 bnb
Advertising--Management.
659.1
Advertising management. [Book] / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. / Rajeev Batra, John G. Myers, David A. Aaker. - Delhi : Prentice-Hall International, c1996. - xiii,754p. : ill., facsims. ; 24 cm.
Previous ed.: / by David A. Aaker, 1992. Includes index.
All.
8120312198
GB9637605 bnb
Advertising--Management.
659.1