Fundamentals of marketing [Book] / Kenneth E. Miller.
Material type:
TextPublication details: Boston : The McGraw-Hill Inc., 2000.Edition: 4th edDescription: xvii, 856 p. : 26 cmISBN: - 0074707647
- 658.8
- 658.8
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Junaid Zaidi Library, COMSATS University Islamabad Reference | 658.8 STA-F (Browse shelf(Opens below)) | Available | 25580 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 MIL-F (Browse shelf(Opens below)) | Available | 25581 | ||
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 STA-F (Browse shelf(Opens below)) | Available | 25582 |
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| 658.8 MCC-S Services marketing a managerial perspective / | 658.8 MCC-S Services marketing a managerial perspective / | 658.8 MEE-M Marketing management | 658.8 MIL-F Fundamentals of marketing | 658.8 MKT MKTG 1100 marketing management & implememtation / | 658.8 MOE-F The four pillars of profit-driven marketing how to maximize creativity, accountability, and ROI / | 658.8 MOU-C Cases in marketing management |
Includes index
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
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