Fundamentals of marketing
Miller, Kenneth E.
Fundamentals of marketing [Book] / Kenneth E. Miller. - 4th ed. - Boston : The McGraw-Hill Inc., 2000. - xvii, 856 p. : 26 cm.
Includes index
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
All.
0074707647
Marketing.
Marketing management.
Marketing--Case studies.
658.8
Fundamentals of marketing [Book] / Kenneth E. Miller. - 4th ed. - Boston : The McGraw-Hill Inc., 2000. - xvii, 856 p. : 26 cm.
Includes index
This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
All.
0074707647
Marketing.
Marketing management.
Marketing--Case studies.
658.8