Fundamentals of marketing (Record no. 191688)

MARC details
000 -LEADER
fixed length control field 01433nam#a2200289#a#4500
001 - CONTROL NUMBER
control field 0000043795
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111213s2000 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074707647
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number MIL-F
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Miller, Kenneth E.
245 10 - TITLE STATEMENT
Title Fundamentals of marketing
Medium [Book] /
Statement of responsibility, etc. Kenneth E. Miller.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. The McGraw-Hill Inc.,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 856 p. :
Dimensions 26 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 2,114.00
500 ## - GENERAL NOTE
General note Includes index
520 ## - SUMMARY, ETC.
Summary, etc. This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Topical term or geographic name entry element Marketing management.
Topical term or geographic name entry element Marketing
General subdivision Case studies.
852 ## - LOCATION
Piece designation 25580
-- 704.60
Classification part 658.8 STA-F
-- Al Hafiz Photostate Islamabad
Sublocation or collection Reference
Former shelving location Reference
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 25581
-- 704.60
Classification part 658.8 MIL-F
-- Al Hafiz Photostate Islamabad
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 2
Piece physical condition 2-Good
Location JZL-CUI
Piece designation 25582
-- 704.60
Classification part 658.8 STA-F
-- Al Hafiz Photostate Islamabad
Sublocation or collection 2nd Floor
Former shelving location Books
Copy number 3
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   658.8 STA-F Reference 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 25580 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   658.8 MIL-F 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 25581 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023
09/18/2023   658.8 STA-F 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 25582 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023