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Fundamentals of marketing [Book] / Kenneth E. Miller.

By: Material type: TextTextPublication details: Boston : The McGraw-Hill Inc., 2000.Edition: 4th edDescription: xvii, 856 p. : 26 cmISBN:
  • 0074707647
Subject(s): DDC classification:
  • 658.8
Other classification:
  • 658.8
Summary: This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad Reference 658.8 STA-F (Browse shelf(Opens below)) Available 25580
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 MIL-F (Browse shelf(Opens below)) Available 25581
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 STA-F (Browse shelf(Opens below)) Available 25582
Total holds: 0

Includes index

This long awaited fourth edition will once again provide contemporary coverage of the customer-oriented, managerial approach to marketing principles and practice within the Pacific Region. The text continues to present Marketing as a total, integrated system of business. Looks at global marketing, services marketing and more.

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