Handbook of strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes.
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TextPublication details: Lincolnwood, Ill. : NTC Business Books, [2004].Description: xxi, 378 p. : ill. ; 24 cmISBN: - 0844229420 (hbk)
- 659.113 21
- 659.113
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.113 SCH-H (Browse shelf(Opens below)) | Available | 18162 |
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| 659.111 KEL Kellogg on advertising & media the Kellogg School of Management / | 659.111 SIS-A Advertising media planning | 659.113 LUC-G Guerrilla advertising unconventional brand communication / | 659.113 SCH-H Handbook of strategic brand communication campaigns | 659.113 SCH-S Strategic advertising campaigns | 659.113 WIL-H How 30 great ads were made : from idea to campaign / | 659.119 WEL-A Advertising principles and practice / |
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