Handbook of strategic brand communication campaigns (Record no. 185485)

MARC details
000 -LEADER
fixed length control field 00855cam a2200229 a 4500
001 - CONTROL NUMBER
control field 0000039338
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000630s2004 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844229420 (hbk)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.113
Item number SCH-H
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schultz, Don E.
245 10 - TITLE STATEMENT
Title Handbook of strategic brand communication campaigns
Medium [Book] /
Statement of responsibility, etc. Don E. Schultz, Beth E. Barnes.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill. :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. [2004].
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 378 p. :
Other physical details ill. ;
Dimensions 24 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Barnes, Beth E.
Personal name Schultz, Don E.
852 ## - LOCATION
Piece designation 18162
-- 0.00
Classification part 659.113 SCH-H
Sublocation or collection 2nd Floor
Former shelving location Reference
Copy number 1
Piece physical condition 2-Good
Location JZL-CUI
Holdings
Date last seen Total checkouts Full call number Shelving location Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Barcode Current library Date acquired
09/18/2023   659.113 SCH-H 2nd Floor 09/18/2023 Books         Junaid Zaidi Library, COMSATS University Islamabad 18162 Junaid Zaidi Library, COMSATS University Islamabad 09/18/2023