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Handbook of strategic brand communication campaigns

Schultz, Don E.

Handbook of strategic brand communication campaigns [Book] / Don E. Schultz, Beth E. Barnes. - Lincolnwood, Ill. : NTC Business Books, [2004]. - xxi, 378 p. : ill. ; 24 cm.

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ISBN: 0844229420 (hbk)

Subjects--Topical Terms:
Advertising campaigns.

Dewey Class. No.: 659.113

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