Marketing management [Book] : a strategic decision-making approach / John W. Mullins, Orvillle C. Walker and Harper W. Boyd.

By:

Mullins, John W

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill, c2008.Edition: 6th ed., international ed. / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, JrDescription: xix, 533 p. : ill. ; 26 cmISBN:

0071101098
9780071101097

Subject(s):

Marketing -- Management

DDC classification:

658.802 22

Other classification:

658.802

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.802 MUL-M (Browse shelf(Opens below))	Available		26561

Total holds: 0

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Previous	658.802 LEH-A Analysis for market planning.	658.802 MAR Marketing strategy a decision-focused approach /	658.802 MCD-M Marketing plans how to prepare them, how to use them /	658.802 MUL-M Marketing management a strategic decision-making approach /	658.802 OUW-I Integrated marketing communications	658.802 PAR-A Auditing markets, products, and marketing plans	658.802 PIC-I Integrated marketing communications	Next