Marketing management (Record no. 173115)

MARC details
000 -LEADER
fixed length control field 00989pam a2200277 a 4500
001 - CONTROL NUMBER
control field 0000059427
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060718s2008 xxua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071101098
International Standard Book Number 9780071101097
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number MUL-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mullins, John W.
245 10 - TITLE STATEMENT
Title Marketing management
Medium [Book] :
Remainder of title a strategic decision-making approach /
Statement of responsibility, etc. John W. Mullins, Orvillle C. Walker and Harper W. Boyd.
250 ## - EDITION STATEMENT
Edition statement 6th ed., international ed. /
Remainder of edition statement John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 533 p. :
Other physical details ill. ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Previous ed.: 2005.
General note Formerly CIP.
Institution to which field applies Uk
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
Personal name Walker, Orville C.
Personal name Boyd, Harper W.
852 ## - LOCATION
Accession No. 26561
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.802 MUL-M 26561 09/18/2023 09/18/2023 Books