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Marketing management [Book] : a strategic decision-making approach / John W. Mullins, Orvillle C. Walker and Harper W. Boyd.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, c2008.Edition: 6th ed., international ed. / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, JrDescription: xix, 533 p. : ill. ; 26 cmISBN:
  • 0071101098
  • 9780071101097
Subject(s): DDC classification:
  • 658.802 22
Other classification:
  • 658.802
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.802 MUL-M (Browse shelf(Opens below)) Available 26561
Total holds: 0

Previous ed.: 2005.

Formerly CIP. Uk

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