Marketing management a strategic decision-making approach /
Mullins, John W.
Marketing management a strategic decision-making approach / [Book] : John W. Mullins, Orvillle C. Walker and Harper W. Boyd. - 6th ed., international ed. / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. - Boston : McGraw-Hill, c2008. - xix, 533 p. : ill. ; 26 cm.
Previous ed.: 2005. Formerly CIP.
All.
0071101098 9780071101097
Marketing--Management.
658.802
Marketing management a strategic decision-making approach / [Book] : John W. Mullins, Orvillle C. Walker and Harper W. Boyd. - 6th ed., international ed. / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr. - Boston : McGraw-Hill, c2008. - xix, 533 p. : ill. ; 26 cm.
Previous ed.: 2005. Formerly CIP.
All.
0071101098 9780071101097
Marketing--Management.
658.802