Market research [Book] : in practice / John Boyce.

By:

Boyce, John

Material type: Text

TextPublication details: Sydney : McGraw-Hill, c2002 [i.e. 2001] .Description: vii, 544 p. : ill. ; 24 cmISBN:

0074707574

Subject(s):

Marketing research

DDC classification:

658.83

Other classification:

658.83

Summary: Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.83 BOY-M (Browse shelf(Opens below))	Available		18885

Total holds: 0

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Includes index.

Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.

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