Market research in practice /
Boyce, John
Market research in practice / [Book] : John Boyce. - Sydney : McGraw-Hill, c2002 [i.e. 2001] . - vii, 544 p. : ill. ; 24 cm.
Includes index.
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
All.
0074707574
Marketing research.
658.83
Market research in practice / [Book] : John Boyce. - Sydney : McGraw-Hill, c2002 [i.e. 2001] . - vii, 544 p. : ill. ; 24 cm.
Includes index.
Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
All.
0074707574
Marketing research.
658.83