Market research (Record no. 165838)

MARC details
000 -LEADER
fixed length control field 00955nam#a2200217#a#4500
001 - CONTROL NUMBER
control field 0000061657
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130516s2002 ##############000#0#eng#d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074707574
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.83
Item number BOY-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Boyce, John
245 10 - TITLE STATEMENT
Title Market research
Medium [Book] :
Remainder of title in practice /
Statement of responsibility, etc. John Boyce.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sydney :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2002 [i.e. 2001] .
300 ## - PHYSICAL DESCRIPTION
Extent vii, 544 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
852 ## - LOCATION
Accession No. 18885
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.83 BOY-M 18885 09/18/2023 09/18/2023 Books