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Market research [Book] : in practice / John Boyce.

By: Material type: TextTextPublication details: Sydney : McGraw-Hill, c2002 [i.e. 2001] .Description: vii, 544 p. : ill. ; 24 cmISBN:
  • 0074707574
Subject(s): DDC classification:
  • 658.83
Other classification:
  • 658.83
Summary: Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.83 BOY-M (Browse shelf(Opens below)) Available 18885
Total holds: 0

Includes index.

Ideal for students undertaking the first course in Marketing Research this book is written to the National Marketing Modules and is a core second year course in the Marketing Diploma and a popular elective for Certificate courses. The text covers the historical development of research methods within Australia.

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