The marketing book [Book] / edited by Michael J. Baker.

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Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 1999.Edition: 4th edDescription: xxxiv, 718 p. : ill. ; 25 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 MAR (Browse shelf(Opens below))	Available		14267

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Previous ed.: 1994.

Includes index.

Published in association with The Chartered Institute of Marketing.

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