The marketing book
The marketing book [Book] /
edited by Michael J. Baker.
- 4th ed.
- Oxford : Butterworth-Heinemann, 1999.
- xxxiv, 718 p. : ill. ; 25 cm.
Previous ed.: 1994. Includes index. Published in association with The Chartered Institute of Marketing.
All.
0750641142 :
GB9976781 bnb
Marketing.
658.8
Previous ed.: 1994. Includes index. Published in association with The Chartered Institute of Marketing.
All.
0750641142 :
GB9976781 bnb
Marketing.
658.8