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The marketing book [Book] / edited by Michael J. Baker.

Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1999.Edition: 4th edDescription: xxxiv, 718 p. : ill. ; 25 cmISBN:
  • 0750641142 :
Subject(s): DDC classification:
  • 658.8 21
Other classification:
  • 658.8
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 MAR (Browse shelf(Opens below)) Available 14267
Total holds: 0

Previous ed.: 1994.

Includes index.

Published in association with The Chartered Institute of Marketing.

All.

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