The marketing book (Record no. 159224)
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000 -LEADER | |
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fixed length control field | 00884 am a2200277ua 4500 |
001 - CONTROL NUMBER | |
control field | 0000055499 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | 0001 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 001113s1999 enk || 000 ||eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GB9976781 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0750641142 : |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (UkOxU)O13630818 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UkOxU |
Modifying agency | Uk |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
084 ## - OTHER CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MAR |
245 04 - TITLE STATEMENT | |
Title | The marketing book |
Medium | [Book] / |
Statement of responsibility, etc. | edited by Michael J. Baker. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Oxford : |
Name of publisher, distributor, etc. | Butterworth-Heinemann, |
Date of publication, distribution, etc. | 1999. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiv, 718 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 1994. |
General note | Includes index. |
General note | Published in association with The Chartered Institute of Marketing. |
521 ## - TARGET AUDIENCE NOTE | |
Target audience note | All. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Baker, Michael John. |
852 ## - LOCATION | |
Accession No. | 14267 |
-- | 1950.00 |
-- | Islamabad Book Fair |
Former shelving location | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Junaid Zaidi Library, COMSATS University Islamabad | Junaid Zaidi Library, COMSATS University Islamabad | 2nd Floor | 09/18/2023 | 658.8 MAR | 14267 | 09/18/2023 | 09/18/2023 | Books |