Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Description: xv, 485 p. : col. ill. ; 26 cmISBN: - 0256122784
- 658.8 342 20
- 658.8 342
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad Second Floor | 658.8 342 PET-U (Browse shelf(Opens below)) | Available | 8004 |
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| 658.8 342 ONK-C Consumer behavior strategy and analysis / | 658.8 342 PET-C Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson | 658.8 342 PET-C Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson | 658.8 342 PET-U Understanding consumer behavior | 658.8 342 SCH-C Consumer behavior | 658.8 342 SHE-C Customer behavior consumer behavior and beyond / | 658.8 342 WIL-C Consumer behavior |
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