Understanding consumer behavior (Record no. 152547)

MARC details
000 -LEADER
fixed length control field 00772pam a2200229 a 4500
001 - CONTROL NUMBER
control field 0000036919
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 930412s1994 ilua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256122784
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 342
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 342
Item number PET-U
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Understanding consumer behavior
Medium [Book] /
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burr Ridge, Ill. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 485 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
852 ## - LOCATION
Accession No. 8004
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 342 PET-U 8004 09/18/2023 09/18/2023 Books