Understanding consumer behavior
Peter, J. Paul.
Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson. - Burr Ridge, Ill. : Irwin, 1994. - xv, 485 p. : col. ill. ; 26 cm. - The Irwin series in marketing. .
All.
0256122784
Consumer behavior--Case studies.--United States
658.8 342
Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson. - Burr Ridge, Ill. : Irwin, 1994. - xv, 485 p. : col. ill. ; 26 cm. - The Irwin series in marketing. .
All.
0256122784
Consumer behavior--Case studies.--United States
658.8 342