Strategic Marketing Problems [Book] Cases and Comments.
Material type: TextPublication details: India Pearson 2011Edition: 12thISBN:- 9788131755310
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | COMSATS University Wah Campus | 658.8 KER (Browse shelf(Opens below)) | Available | 10004000019407 | ||
Books | COMSATS University Wah Campus | 658.8 KER (Browse shelf(Opens below)) | Available | 10004000019787 | ||
Books | COMSATS University Wah Campus | 658.8 KER (Browse shelf(Opens below)) | Available | 10004000020794 | ||
Books | COMSATS University Wah Campus Main | 658.8 KER 23188 (Browse shelf(Opens below)) | Available | 10004000023188 |
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Salient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.
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