Strategic Marketing Problems (Record no. 272656)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01400nam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000235497 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0004 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181108s2011||||xx#|||||||||||||| ||eng|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131755310 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Marketing Problems |
| Medium | [Book] |
| Remainder of title | Cases and Comments. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2011 |
| 365 ## - TRADE PRICE | |
| Price type code | 01 |
| Price amount | 0.00 |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Salient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | All |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strategic Marketing Problems: Cases and Comments |
| Topical term or geographic name entry element | Management Science |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peterson, Robert A. |
| 852 ## - LOCATION | |
| Accession No. | 10004000019407 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000019787 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000020794 |
| -- | 0.00 |
| Former shelving location | Books |
| Accession No. | 10004000023188 |
| -- | 0.00 |
| Former shelving location | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMSATS University Wah Campus | COMSATS University Wah Campus | 09/28/2023 | 658.8 KER | 10004000019407 | 09/28/2023 | 09/28/2023 | Books | ||||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | 09/28/2023 | 658.8 KER | 10004000019787 | 09/28/2023 | 09/28/2023 | Books | ||||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | 09/28/2023 | 658.8 KER | 10004000020794 | 09/28/2023 | 09/28/2023 | Books | ||||||
| COMSATS University Wah Campus | COMSATS University Wah Campus | Main | 09/28/2023 | 658.8 KER 23188 | 10004000023188 | 09/28/2023 | 09/28/2023 | Books |