Strategic Marketing Problems Cases and Comments.
Kerin, Roger A.
Strategic Marketing Problems Cases and Comments. [Book] - 12th - India Pearson 2011
Include Index
Salient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.
All
9788131755310
Strategic Marketing Problems: Cases and Comments
Management Science
Strategic Marketing Problems Cases and Comments. [Book] - 12th - India Pearson 2011
Include Index
Salient Features This text uses a unique and effective approach, balancing both theory and practice in order to help students develop decision-making skills The book has 43 Cases, Including 10 New and 7 Revised Cases. The new chapter on Global Marketing covers topics such as the decision to go global, identifying global marketing opportunities, and entering and competing in foreign markets.
All
9788131755310
Strategic Marketing Problems: Cases and Comments
Management Science