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1.
Tales from the marketplace : [Book] : stories of revolution, reinvention and renewal / Nigel F. Piercy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Butterworth-Heinemann, 1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 PIE-T.

2.
Strategic marketing management cases [Book] / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 02 CRA-S. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: 658.8 02 CRA-S BK15848.

3.
Marketing power plays [Book]. by
Material type: Text Text
Publication details: New York McGraw Hill 2007
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.8 BUS.

4.
Marketing management : a relationship approach / Svend Hollensen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2003
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.8 HOL.

5.
Marketing challenges [Book] cases and exercises Christopher H. Lovelock. by
Edition: 3rd Ed.
Material type: Text Text
Publication details: McGraw-Hill Inc. New York
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.5 LOV.

6.
Marketing [Book] : a critical textbook / by Nick Ellis ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : SAGE Publications (India), 2011
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 MAR.

7.
Marketing [Book] : best practices / Michael R. Czinkota ... [et al.]. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth ; : Dryden, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 MAR, ...

8.
Fundamentals of marketing [Book] / Kenneth E. Miller. by
Edition: 4th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : The McGraw-Hill Inc., 2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (3)Call number: 658.8 STA-F, ...

9.
Essentials of marketing [Book] : text and cases / Geoffrey Lancaster, Lester Massingham. by
Material type: Text Text
Publication details: London : McGraw-Hill, c1988
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 LAN-E.

10.
Essentials of marketing [Book] : text and cases / Geoffrey Lancaster, Lester Massingham. by
Edition: 2nd ed.
Material type: Text Text
Publication details: London : McGraw-Hill, c1993
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 LAN-E, ...

11.
Business-to-business marketing [Book] / Ross Brennan, Louise Canning, Raymond McDowell. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles ; London : SAGE, 2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.804 BRE-B. Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

12.
The big book of marketing [Book] : lessons and best practices from the world's greatest companies / edited by Anthony G. Bennett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2010
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 BIG.

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