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1.
Mass affluence [Book] : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 NUN-M.

2.
Authenticity [Book] : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8343 GIL-A.

3.
The consumer mind Book : brand perception and the implication for marketers / Pepe Martinez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, ©2012
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8343 MAR-C 62855.

4.
Global changes : [Book] : excellence mapping for rural consumers / R. K. Uppal. by
Material type: Text Text; Literary form: Not fiction
Publication details: India : Sarup Books Publishers Pvt Ltd, 2013
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 UPP-G.

5.
Commitment-led marketing [Book] : the key to brand profits is in the customer's mind / Jan Hofmeyr and Butch Rice. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester : Wiley, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8342 HOF-C.

6.
Consumer behaviour / [Book] Wayne D Hoyer; Deborah J MacInnis, Rik Pieters, Eugene Chan, Gavin Northey by
Edition: First edition/Asia-Pacific edition.
Material type: Text Text; Literary form: Not fiction
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 HOY-C, ...

7.
Mechanical vibrations [Book] : theory and practice / Shrikant Bhava. by
Material type: Text Text; Literary form: Not fiction
Publication details: India : Pearson Education in South Asia, c2010
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 620.3 BHA-M, ...

8.
The Elgar companion to consumer research and economic psychology [Book] / edited by Peter E. Earl and Simon Kemp. by
Material type: Text Text; Literary form: Not fiction
Publication details: Northampton, Mass. : Northampton, Mass. : Edward Elgar, c1999 2012.)
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8342 ELG, ...

9.
Reckless / [Book] Amanda Quick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Bantam Books, 1992
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.83430951 DOC-W, ... Not available: Junaid Zaidi Library, COMSATS University Islamabad: Checked out (1).

10.
Hidden in plain sight [Book] : how to find and execute your company's next big growth strategy / Erich Joachimsthaler. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (4)Call number: 658.406 JOA-H, ...

11.
Consumer behavior [Book] buying, having, and being / Michael R. Solomon. by
Edition: Eleventh edition / Global edition.
Material type: Text Text
Publication details: Harlow, England : 01 All Pearson Education Limited, 2015
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (4)Call number: 658.8342 SOL-C, ...

12.
Economics for consumers / Book Leland J. Gordon and Stewart M. Lee. by
Edition: Sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Van Nostrand Reinhold, ♭1972
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 381.30973 GOR-E 63008.

13.
Statistics for marketing and consumer research [Book] / Mario Mazzocchi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 MAZ-S.

14.
Mass affluence [Book] : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 NUN-M.

15.
Boom [Book] : marketing to the ultimate power consumer--the baby boomer woman / Mary Brown and Carol Orsborn ; foreword by Paco Underhill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : American Management Association, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.834082 BRO-B.

16.
Customer obsession [Book] : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaet ̊de Azevedo and Ricardo Pomeranz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.812 AZE-C.

17.
Renewable energy cannot sustain a consumer society [Book] / by Ted Trainer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dordrecht : Springer, 2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 333.79 TRA-R.

18.
The satisfied customer [Book] : winners and losers in the battle for buyer preference / Claes Fornell. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8343 FOR-S.

19.
Effective advertising [Book] : understanding when, how, and why advertising works / Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 TEL-E.

20.
Customer behavior [Book] : consumer behavior and beyond / Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman. by Series: Dryden Press series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : Dryden Press, c1999
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 SHE-C.

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